Regenerate
- Toothbrush

2021

“I think working on a ‘finished’ object like a toothbrush is a little akin to designing a pencil: it’s almost impossible to design a new one, but we tried.
The first thing we did was to strip it down to the pure and essential nature of its function, taking away everything that was superfluous, any excess of ergonomics, design and material. We sought to design the toothbrush by taking advantage of its functional simplicity wherein, paradoxically, also lies its beauty. This is essentially the project code, all infused with the fact that it is made from recycled plastic and can itself become yet another object at the end of its life. In addition, Unilever gave us the opportunity opportunity to realize the product image and graphics too, and thus it became an all-round project, something we are particularly skilled at.” Piero Lissoni

Photographer - Tom Vack

press reviews
  • stirworld.com - India
    - Regenerate, toothbrush

Web Design / Tommaso Cavallini; Text / Alice Caudera, Laura Cucchi, Donatella Brun; Translation / Richard Peace; Content management / Giorgia Maretta, Laura Presti; Web development / Fri-web.
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