“The new colors formulated for Alpi are extremely modern, but ancient at the same time. I have approached the wood as if it were
a fresco; we passed from the paintings of the Enlightenment to the French iconography of the 1600s and 1700s, but before that
I stopped to look at the paintings of Veronese and Titian. They are hieratic colors, but at the same time they speak an exceptionally modern language.” - Piero Lissoni
Piero Lissoni has been art director of Alpi since 2015, and over the years he has guided the company’s inimitable style, designing products, showrooms, fair stands and communications tools. Lissoni Graphx develops the company’s creative strategy and corporate identity, from the initial concept to the realization of catalogues, invitations, website content, video productions and advertising campaigns, as well as the conception and organization of special events.
Photographer - Federico Cedrone
Video - Veronica Gaido
Web Design / Tommaso Cavallini; Text / Alice Caudera, Laura Cucchi, Donatella Brun; Translation / Richard Peace; Content management / Giorgia Maretta, Laura Presti, Constanza Coscia; Web development / Friweb.
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