The Ark was the installation that announced the partnership between BMW and Sanlorenzo on the occasion of the Genoa Boat Show in 2019. Between myth and reality, craftsmanship and technology, Piero Lissoni reinterpreted the hull of a SX112 yacht, imagining it as an ark with an atypical form that contained two BMW X7 automobiles to illustrate their evolution. The two chrome-plated cars appeared as if forged from one block of metal, transformed into futuristic sculptures that became a symbol of the avant-garde, of the will to break with convention and of the courage to innovate, convictions shared by both BMW and Sanlorenzo.
Piero Lissoni has been art director for Sanlorenzo since 2018, designing interiors for the boats, developing installations for fairs and boat shows and curating communications.
Photographer - Thomas Pagani
Web Design / Tommaso Cavallini; Text / Alice Caudera, Laura Cucchi, Donatella Brun; Translation / Richard Peace; Content management / Giorgia Maretta, Laura Presti; Web development / Fri-web.
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