2025
On the occasion of the company’s 100th anniversary in 2025, Lissoni Graphx developed a special logo and a new visual brand identity to celebrate the event. Starting from the phrase “It’s all about people”, the aim was to realize a fresh image with a modern typeface capable of communicating the close relationship between the people of Porro and its products.
Piero Lissoni has been art director of Porro since 1989, and over the years he has guided the company’s inimitable style, designing products, showrooms, fair stands and communications tools. Lissoni Graphx develops the company’s creative strategy and corporate identity, from the initial concept to the realization of catalogues, invitations, website content, video productions and advertising campaigns, as well as the conception and organization of special events.
Advertising campaign
Photographer - Alberto Strada
Styling - Greta Cevenini
Window display
Photographer - Marco Brienza/Sfelab
Web Design / Tommaso Cavallini; Text / Alice Caudera, Laura Cucchi, Donatella Brun; Translation / Richard Peace; Content management / Giorgia Maretta, Laura Presti, Constanza Coscia; Web development / Friweb.
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