2024
The Blooming Garden
La Spezia shipyards, Italy
E-DAYS 2024 was a two-day event dedicated to clients, brand ambassadors and the media with the aim of recounting the story of the Sanlorenzo world and showcasing the company’s production. The event took place at the La Spezia shipyard and was an opportunity to present the entire fleet, including the new models, while the evening also saw the launching of the new yacht 50Steel.
Lissoni & Partners coordinated the entire visual identity, from the concept to the graphics and from the layout to the organization of each experience, developing the narrative in line with the overall theme of “The Blooming Garden”.
E-days "The Blooming Garden” sought to celebrate a new renaissance of the arts and sciences, extoling innovation and sustainable development. A world where nature and technology coexist in equilibrium and harmony.
The inspiration came from those lush Italian gardens typical of certain Ligurian villas, where the dense and luxuriant vegetation creates a harmonious and flourishing composition inhabited by multi-coloured creatures. The garden is a protected place, a very special Eden reserved for the exclusive community of Sanlorenzo.
The shipyard was transformed into a verdant garden replete with flowers and greenery, culminating in a wooded area in front of the yard’s largest hangar where the gala dinner took place.
Some of the shipyard buildings were adorned with large artworks by Sofia Paravicini depicting floral elements with soft and refined colours, so tempering the more usual industrial appearance. To underscore the sense of affinity, a dress code was developed for both staff and guests inspired by the refined denim outfits used by Japanese gardeners. Guests were also presented with a welcome kit that included the event programme and an origami brooch in the form of a dragonfly realized in collaboration with the Serbian paper designer Uros Mihic.
The yachts currently in construction were decorated and illuminated, becoming a captivating backdrop for the gala dinner held inside the hangar, which also hosted the charity auction of the Fondazione Sanlorenzo held in collaboration with Christie’s. To round off the evening, guests were invited outside to watch a stunning drone light show.
Photographers - Gianluca Bellomo, Giovanni Battista Righetti, Gianluca Vassallo
Illustrations - Sofia Paravicini
Paper artist - Uroš Mihić
Drone show - Artech Fx
EVENT LOGO + ILLUSTRATIONS
EVENT INVITATION
Detail of the printing plate for the invitation envelope.
PACKAGING
Packaging for the dragonfly origami brooch,
realised in collaboration with the paper designer Uros Mihic.
BROCHURE + LANDING PAGE
Charity auction catalogue and bid paddles.
Landing page with event programme.
DRESS CODE
Dress code developed for both staff and guests,
inspired by the refined denim outfits used by Japanese gardeners.
SHIPYARD SETUP
GALA DINNER + DRONE SHOW
Web Design / Tommaso Cavallini; Text / Alice Caudera, Laura Cucchi, Donatella Brun; Translation / Richard Peace; Content management / Giorgia Maretta, Laura Presti, Constanza Coscia; Web development / Friweb.
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