2024
The project aims to combine those precious and cherished aspects of Audemars Piguet, a leading brand in the high-end watchmaking sector, with a tribute to the Milanese architectural culture of the twentieth century and to the design world of the 1960s and 1970s. The starting point is therefore Milan, but rather than a simple development of typical design codes, the studio adopts a transversal approach that is able to bring out the unique character of the products, and where the language of Lissoni translates the historical identity of the brand as if it were an alphabet.
Photographer - Tommaso Sartori
Styling - vandersandestudio
Web Design / Tommaso Cavallini; Text / Alice Caudera, Laura Cucchi, Donatella Brun; Translation / Richard Peace; Content management / Giorgia Maretta, Laura Presti, Constanza Coscia; Web development / Friweb.
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