2025
The studio was commissioned to create a new world-wide identity for the Bucherer multi-brand stores. The project, which involves redefining certain aspects of the external and internal architecture, aims to establish a common language with the capacity to integrate seamlessly with the stylistic variations of the genius loci.
Wanting to provide Bucherer with a concept that would adopt an unorthodox approach to the retail activity of the store, the studio has created spaces with stylistic codes that are instantly recognizable as belonging to the Swiss brand but which at the same time are able to dialogue with the other high-end watchmaker brands present in the stores.
Photographer - Andrea Ferrari
Styling - vandersandestudio
Bucherer Boutique in St. Moritz
Bucherer Boutique in Basel
Web Design / Tommaso Cavallini; Text / Alice Caudera, Laura Cucchi, Donatella Brun; Translation / Richard Peace; Content management / Giorgia Maretta, Laura Presti, Constanza Coscia; Web development / Friweb.
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