2025
The new company profile realized for ALPI by Lissoni Graphx is presented as an actual book: a multifaceted story of the company, its history and its vision, using texts and images to describe what ALPI is, what it does and what it makes.
The four chapters – Company, Product, Design, Sustainability – which include data, descriptions and special insights, reveal a comprehensive and freshly contemporary picture of the brand. The layout is clean and precise, with a restrained use of typography and ample spaces that enhance the photographs and the content, maintaining a tone that is formal but at the same time narrational.
The cover in soft natural colors is marked out by glossy hot-foil stamped concentric circles that abstractly reference the lines of a tree trunk: an essential and evocative mark that expresses in visual form ALPI’s identity and its connection to the raw material.
Piero Lissoni has been art director of Alpi since 2015, and over the years he has guided the company’s inimitable style, designing products, showrooms, fair stands and communications tools. Lissoni Graphx develops the company’s creative strategy and corporate identity, from the initial concept to the realization of catalogues, invitations, website content, video productions and advertising campaigns, as well as the conception and organization of special events.
Photographers - Mattia Balsamini, Federico Cedrone, Aldo Pavan
Web Design / Tommaso Cavallini; Text / Alice Caudera, Laura Cucchi, Donatella Brun; Translation / Richard Peace; Content management / Giorgia Maretta, Laura Presti, Constanza Coscia; Web development / Friweb.
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