INTERNI DESIGN RE-GENERATION
Università degli Studi di Milano - Cortile della Farmacia
Drawing inspiration from Italian garden mazes, the project consists of curved walls shaped like an arrow and covered in mirrored aluminium, laid out inside the area of the Cortile della Farmacia. Made in four different heights, these mirror walls reinterpret the company’s Smile but also recall Piet Mondrian’s abstract trees, thus hinting at the values of the environmental commitment established by Amazon with the Climate Pledge, co-founded with Global Optimism in 2019 and now shared by more than 200 companies, whose objective is to reach zero carbon emissions by 2040, 10 years before the Paris Agreement. Along the pathways and under the portico, a selection of products available from Amazon.it, such as home furniture and accessories, are presented as if they were statues, each mounted on a pedestal.
"A labyrinth of vectors in movement to narrate the metaverse of Amazon through myriad reflections." Francesco Canesi Lissoni
Photographer - Alberto Strada
Web Design / Tommaso Cavallini; Text / Alice Caudera, Laura Cucchi, Donatella Brun; Translation / Richard Peace; Content management / Giorgia Maretta, Laura Presti; Web development / Fri-web.
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